Skincare that’s good to your skin, even when you’re not.
Bad Habit Digital Launch
/ ABOUT
A candid, attitude-driven digital experience built to make high-performance skincare feel accessible and judgment-free. As Bad Habit entered the market, its bold, conversational voice needed to translate into a scalable DTC experience. I led the digital launch, defining how the brand behaves across Shopify, email, and product pages — pairing expressive visuals with clear structure and performance-driven UX. The result established Bad Habit as a confident, digitally native beauty brand while supporting growth across commerce and retention channels.
/ CREDITS
2021
Digital Design
DTC
Brand Systems
Skincare that’s good to your skin, even when you’re not.
Bad Habit Digital Launch
/ ABOUT
A candid, attitude-driven digital experience built to make high-performance skincare feel accessible and judgment-free. As Bad Habit entered the market, its bold, conversational voice needed to translate into a scalable DTC experience. I led the digital launch, defining how the brand behaves across Shopify, email, and product pages — pairing expressive visuals with clear structure and performance-driven UX. The result established Bad Habit as a confident, digitally native beauty brand while supporting growth across commerce and retention channels.
/ CREDITS
2021
Digital Design
DTC
Brand Systems
Editorial Structure & UX
Modular layouts and structured content flows balanced personality with usability, supporting storytelling while driving seamless product discovery and conversion.
Editorial Structure & UX
Modular layouts and structured content flows balanced personality with usability, supporting storytelling while driving seamless product discovery and conversion.
Product Education (PDP)
Product pages were designed to make high-performance skincare feel understandable and approachable. Formulation details, how-to guidance, benefits, reviews, and tips were layered clearly to support confidence without overwhelming the user.
Product Education (PDP)
Product pages were designed to make high-performance skincare feel understandable and approachable. Formulation details, how-to guidance, benefits, reviews, and tips were layered clearly to support confidence without overwhelming the user.
Brand Expression
The digital system leaned into confidence and candor — expressive color, assertive typography, and direct copy created a judgment-free tone without sacrificing clarity.
Brand Expression
The digital system leaned into confidence and candor — expressive color, assertive typography, and direct copy created a judgment-free tone without sacrificing clarity.
Scalable Systems
Reusable components across Shopify and email enabled rapid launches, retention campaigns, and iteration without visual drift.
Scalable Systems
Reusable components across Shopify and email enabled rapid launches, retention campaigns, and iteration without visual drift.
Growth Impact
Balanced an expressive brand voice with structured UX, improving product discovery and supporting conversion across lifecycle touchpoints. The launch established Bad Habit as a digitally native skincare brand with a distinct, credible voice while enabling scalable systems that supported eCommerce growth across the FORMA portfolio.
Growth Impact
Balanced an expressive brand voice with structured UX, improving product discovery and supporting conversion across lifecycle touchpoints. The launch established Bad Habit as a digitally native skincare brand with a distinct, credible voice while enabling scalable systems that supported eCommerce growth across the FORMA portfolio.