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Campaign
Led seasonal collaborations and category launches that amplified texture, honesty, and fashion credibility — while maintaining structured product storytelling across digital and retail.
Campaign
Led seasonal collaborations and category launches that amplified texture, honesty, and fashion credibility — while maintaining structured product storytelling across digital and retail.
Expression Built on Structure
Shaped systems that allowed NARS to evolve without losing edge — from color architecture to campaign frameworks — balancing bold artistry with disciplined structure so expression could scale across launches and markets.
Expression Built on Structure
Shaped systems that allowed NARS to evolve without losing edge — from color architecture to campaign frameworks — balancing bold artistry with disciplined structure so expression could scale across launches and markets.
Retail & Global Continuity
Aligned digital thinking with physical retail — from China launches to Tmall — maintaining consistency in how customers experience product storytelling, education, and brand expression across environments.
Retail & Global Continuity
Aligned digital thinking with physical retail — from China launches to Tmall — maintaining consistency in how customers experience product storytelling, education, and brand expression across environments.
Education Through Design
Complexion tools, Pro–Palette customization, and in-store digital experiences translated professional artistry into intuitive guidance — using shade logic and product storytelling to reduce decision fatigue and reinforce brand authority.
Education Through Design
Complexion tools, Pro–Palette customization, and in-store digital experiences translated professional artistry into intuitive guidance — using shade logic and product storytelling to reduce decision fatigue and reinforce brand authority.
Growth and Impact
Established scalable systems that strengthened global consistency, elevated digital sophistication, and enabled bold creative expression to scale without dilution.
Growth and Impact
Established scalable systems that strengthened global consistency, elevated digital sophistication, and enabled bold creative expression to scale without dilution.