Real texture. Real clarity.
Rodan+Fields Radiant Defense
/ ABOUT
Radiant Defense bridged skincare efficacy and makeup coverage — addressing skepticism around SPF complexion products and shade inclusivity. Led end-to-end creative direction for the launch, shaping visual language, educational storytelling, and campaign systems across digital, retail, and experiential touchpoints. A focus on ingredient transparency and shade education positioned the product as both a treatment and a coverage product — strengthening category credibility, improving understanding, and driving engagement.
/ CREDITS
Assocaite Creative Director
2020
Rodan + Fields
Creative Direction
Product Education
Visual Systems
Real texture. Real clarity.
Rodan+Fields Radiant Defense
/ ABOUT
Radiant Defense bridged skincare efficacy and makeup coverage — addressing skepticism around SPF complexion products and shade inclusivity. Led end-to-end creative direction for the launch, shaping visual language, educational storytelling, and campaign systems across digital, retail, and experiential touchpoints. A focus on ingredient transparency and shade education positioned the product as both a treatment and a coverage product — strengthening category credibility, improving understanding, and driving engagement.
/ CREDITS
Assocaite Creative Director
2020
Rodan + Fields
Creative Direction
Product Education
Visual Systems
Check figma for assets
Visual Direction & Texture
Photography and video highlighted real skin texture and shade accuracy. The aesthetic avoided over-polish, reinforcing authenticity while showcasing performance.
Visual Direction & Texture
Photography and video highlighted real skin texture and shade accuracy. The aesthetic avoided over-polish, reinforcing authenticity while showcasing performance.
Application & How-To
Tutorials and demonstrations guided customers through use and coverage, reducing uncertainty and increasing confidence.
Application & How-To
Tutorials and demonstrations guided customers through use and coverage, reducing uncertainty and increasing confidence.
Product Positioning & Education
Framed as skincare-first complexion, with content emphasizing efficacy, ingredients, and long-term skin benefits — building understanding and trust beyond surface coverage.
Product Positioning & Education
Framed as skincare-first complexion, with content emphasizing efficacy, ingredients, and long-term skin benefits — building understanding and trust beyond surface coverage.
Digital Flow & Conversion
Integrated shade education, results, and quick shop into a seamless path from learning to purchase.
Digital Flow & Conversion
Integrated shade education, results, and quick shop into a seamless path from learning to purchase.
Growth & Impact
Centered education and real-skin storytelling to reduce uncertainty, improving understanding and confidence in shade selection. The launch differentiated Radiant Defense, strengthened brand credibility, and established a repeatable framework for education-led product launches.
Growth & Impact
Centered education and real-skin storytelling to reduce uncertainty, improving understanding and confidence in shade selection. The launch differentiated Radiant Defense, strengthened brand credibility, and established a repeatable framework for education-led product launches.