A connected neighborhood, brought to life.
Ring Block — CES 2025
/ ABOUT
A cohesive brand presence translates Ring's ecosystem into a clear, human story at CES. Led design and art direction for Ring’s CES 2025 presence, shaping the Ring Block — a neighborhood-inspired environment showing how people interact with the ecosystem. Visitors moved through scenarios where AI-powered video, enhanced Alarm, and business monitoring were seamlessly integrated. Spatial systems made the technology intuitive, while large-scale moments drove engagement. The activation earned a Gold Best of Show award.
/ CREDITS
Associate Creative Director
2025
Amazon Devices & Services
Brand Expression
Integrated Campaign Systems
Environmental Art Direction
A connected neighborhood, brought to life.
Ring Block — CES 2025
/ ABOUT
A cohesive brand presence translates Ring's ecosystem into a clear, human story at CES. Led design and art direction for Ring’s CES 2025 presence, shaping the Ring Block — a neighborhood-inspired environment showing how people interact with the ecosystem. Visitors moved through scenarios where AI-powered video, enhanced Alarm, and business monitoring were seamlessly integrated. Spatial systems made the technology intuitive, while large-scale moments drove engagement. The activation earned a Gold Best of Show award.
/ CREDITS
Associate Creative Director
2025
Amazon Devices & Services
Brand Expression
Integrated Campaign Systems
Environmental Art Direction
Environmental Brand Expression
The Ring Block translated advanced technology into a neighborhood-scale narrative. Visual systems and environmental graphics maintained brand consistency while making the ecosystem feel approachable and real.
Environmental Brand Expression
The Ring Block translated advanced technology into a neighborhood-scale narrative. Visual systems and environmental graphics maintained brand consistency while making the ecosystem feel approachable and real.
Product Storytelling
AI-powered video, Alarm enhancements, and Business Monitoring were expressed through scenario-based content rather than isolated demos — helping attendees understand how the ecosystem works together.
Product Storytelling
AI-powered video, Alarm enhancements, and Business Monitoring were expressed through scenario-based content rather than isolated demos — helping attendees understand how the ecosystem works together.
Cross-Channel Continuity
The CES system extended across social, advertising, and Ring.com, ensuring the story carried beyond the show floor and reinforced broader product momentum.
Cross-Channel Continuity
The CES system extended across social, advertising, and Ring.com, ensuring the story carried beyond the show floor and reinforced broader product momentum.
Growth
Reframed ecosystem understanding through real-world scenarios, accelerating comprehension of AI capabilities and increasing engagement across both consumer and business audiences.
Growth
Reframed ecosystem understanding through real-world scenarios, accelerating comprehension of AI capabilities and increasing engagement across both consumer and business audiences.
Growth Impact
Reframed ecosystem understanding through real-world scenarios, accelerating comprehension of AI capabilities and increasing engagement across consumer and business audiences. The activation earned a Gold Best of Show award and ranked #2 out of 4,300+ exhibitors, elevating Ring’s ecosystem perception at scale.
Impact
The activation earned a Gold Best of Show Stand Award and ranked #2 out of 4,300+ exhibitors — elevating Ring’s ecosystem perception at scale.
Impact
The activation earned a Gold Best of Show Stand Award and ranked #2 out of 4,300+ exhibitors — elevating Ring’s ecosystem perception at scale.